AQ: Athletes Quarterly

AQ: Athletes Quarterly is a controlled-circulation magazine sent to all the professional athletes in the NBA, NHL, MLB, NFL, NASCAR, the golf and tennis circuits, and many former Olympians. It’s edited and published by Michael Dolan. The creative team included design directors Robert Newman and Linda Rubes, photography director Greg Pond, and designer Shaun Baron. Beginning in 2014 we redesigned AQ and brought in a dynamic series of photographers to create stylish and graphic imagery. For design inspiration for the features we looked at early 1990s issues of Vibe magazine (art directed by Gary Koepke, Richard Baker, and Diddo Ramm), mid-90s issues of Us magazine (art directed by Richard Baker), Blue Note LP covers designed by Reid Miles, and the 1960s book cover designs of Roy Kuhlman. We also used a set of 1960s LP covers of Impulse Records for additional inspiration.