Reader’s Digest iPad App

In early 2011 Reader’s Digest launched an iPad app version of the magazine. I was the creative director, working with the art team of Dean Abatemarco, Martin Golon, Linda Bell Hall, Jennifer Klein, Linda Rubes, Bill Black, and Emilie Harjes, and managing editor Ann Powell. Built with the Adobe DPS system, the app was rich in multimedia, interactivity, and bonus material that had not appeared in the magazine. We drew on book excerpts, video collections, archival material, photo slideshows, animation, and more to build an app that was colorful, engaging, and loaded with goodies. When the Kindle Fire debuted in mid-2011, we also added a version for that platform.