Real Simple

Real Simple was a monthly women’s service magazine with a look that was known for its simplicity, beauty and elegance. Working with Time Inc. editor at large Michael Grossman, we revamped the look, heightened the internal branding, brought in a new group of photographers, and worked to make the content and visuals much more effective and reader-friendly. We also developed a highly-­effective process for testing and producing successful newsstand-­selling covers.

The Real Simple photo and art staff of 12 included designers Eva Spring, Chalkley Calderwood, Gretchen Smelter, Ellene Wundrok and Leslie Richardson, and photo editors Jean Herr, Naomi Nista, and Annemarie Castro.