Apr 3, 2017

Vintage Chicago Cubs Programs Designed by Otis Shepard

We’re celebrating baseball Opening Day here at Newmanology by displaying some amazing vintage Cubs baseball scorecards, from the 1940s-60s. The covers were designed and illustrated by Otis Shepard, who is well-known for the advertising posters and billboards he created as the longtime art director of Wrigley’s Gum (the Cubs were owned at the time by Wrigley’s). The scorecards are via Cubs By the Numbers, a brilliant and obsessive Chicago Cubs website packed with archival goodies.

For more information on Otis Shepard (and his equally-talented wife Dorothy), check out the book Dorothy and Otis: Designing the American Dream, by Norman Hathaway and Dan Nadel.

(Above): 1953 official program


1956 official program


1958 official program


1950 official program


1957 official program


1959 official program


1954 official program

score491949 official program

score19601960 official program

score481948 official program



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